Digital channels and e-commerce
Previously perceived as an addition to the branded stores, rather than as an equal alternative for the luxury segment of the market.
of online shoppers shop for the first time exactly in the app or on the website for the last 3 years.
fashion brands have started using behavioral data from apps for personalized sales.
the age of users who buy clothes, shoesand accessories entirely online.
Fashion as a business - implementation of successful digital projects
Trends shaping the fashion industry of the future:
- the use of phygital technologies to interact with the target audience.
- expanding opportunities for interactive brand interaction.
- simplifying the fitting and shopping process.
- increasing the availability of exclusive events for brand fans.
- raising brand awareness through collaborations.
6 types of apps for trendy shopping
online fashion store
Shopping for fashionable and affordable items with the app has become even easier. The client can browse special collections or choose items tailored specifically for him, use loyalty programs.
shopping with friends
Follow friends in the app, and share interesting items and wish lists. Instant messages and likes make shopping more fun.
Rent on the go
Finding things that customers can try on or rent for a while. The app features various products for special occasions: cocktail dresses, suits and bright accessories.
Creating collections is always a creative and unusual process. VR technology allows users to interact with the brand in a new way and receive positive emotional feedback.
Users choose their body type and try on items they like. Digital clothing changes business processes, helps to release collections, and then introduce them into production.
AR clothes fitting
The app will help customers organize their virtual wardrobes. If you need help choosing an outfit or advice on what to wear to an event, the platform will suggest the color and style to the user.